qubibi

quibibi - DAYDREAM
quibibi - TORIKAGO


quibibi, based in Japan, has created some really beautiful interactive artwork. The website is difficult to navigate because it is not in English - but it really is worth the time to click on the imagery and launch some of the pieces.

DAYDREAM, a campaign for Japanese hat designers and manufacturers Weave Toshi, is an abstract narrative that is time-sensitive to your cursor's movement. The interactive minisite showcases Weave Toshi's designer hat collection in a way that seems more like net art or indie film and far from a season catalog. DAYDREAM has won a few awards since it launched: One Show Interactive 2007 -Gold, D&AD Global Awards 2007 :Websites -Yellow, Cannes Lions 2007 :Cyber Lions -Silver.

TORIKAGO mixes narrative and interactive in a subtle, beautiful way - the user can interact with the film but not control it. quibibi's work makes me really wonder about the possibilities of crossing film, photo, and programming.